MLB - MLB Player Manholes

To celebrate the current wave of Major League Baseball (MLB) Japanese Players, we partnered with Wieden+Kennedy Tokyo to create a one-of-a-kind activation. 12 unique manholes were designed in collaboration with Japanese artists and placed in each player’s hometown.

From the street, it looks like public art. But through your phone, empowered by Augmented Reality, each manhole is brought to life with animations, hero shots, flames and tears - a visual story of each hero’s journey from their childhood to the major league.

A true success with an 70K+ users over the summer only and an above-average engagement time (~2min). And you can still catch them - the activation will stay through next summer!