Matsuya Ginza - Matsuya Ginza e-commerce Launch Event

To promote the launch of their new ecommerce website, luxury department store Matsuya Ginza needed to inform, educate and engage their customers.

Gimbal Cube created a phygital activation that blended large interactive LED screens and digital experiences, driving signups on the matsuyaginza.com website to increase lead capture and conversion.

The activation exceeded client estimates with 10K account signups, more than 15k page visits and more than 80K gameplays.