Macallan - Double Cask Launch

To support the launch of Macallan’s Double Cask Whisky in Japan, Gimbal Cube created AR and VR Experiences for event attendees.

Attendees were invited to play an AR game with Macallan’s flavor profiles on their phones. Winners were offered a custom, whisky infused Pierre Herme chocolate.

The five day event hosted nearly 4000 attendees, with 20% using the VR experience and nearly 50% interacting with the AR.